Bachelor of Business Administration (BBA) – Curriculum

Program Duration: 4 Years (8 Semesters) | Total Credits: ~126–132

Year 1: Foundation in Business & General Education

Semester 1

• Principles of Management

• Business Mathematics

• Introduction to Microeconomics

• Business Communication

• Computer Applications in Business

Semester 2

• Principles of Marketing

• Financial Accounting

• Business Statistics

• Macroeconomics

• English Composition & Presentation Skills

Year 2: Core Business Knowledge

Semester 3

• Organizational Behavior

• Principles of Finance

• Business Law

• Business Ethics & Corporate Governance

• Business Data Analysis (Excel/SPSS)

Semester 4

• Human Resource Management

• Operations & Supply Chain Management

• Cost & Managerial Accounting

• E-Business & Digital Transformation

• Business Research Methods

Year 3: Specialization & Global/Strategic Thinking

Semester 5

• Strategic Management

• Entrepreneurship & Innovation

• International Business

• Elective I (from specialization)

• Elective II (from specialization)

Semester 6

• Management Information Systems (MIS)

• Leadership & Team Building

• Quantitative Techniques for Decision Making

• Elective III (from specialization)

• Internship / Industry Placement (Summer)

Year 4: Advanced Specialization & Capstone

Semester 7

• Business Policy & Strategy

• Financial Institutions & Markets

• Elective IV (from specialization)

• Elective V (Open Elective)

• Project Proposal / Thesis – Part I

Semester 8

• Business Simulation or Capstone Project

• Project / Thesis – Part II

• Viva Voce & Presentation

• Seminar on Contemporary Business Issues

Specialization Areas (Choose One)

Marketing

• Consumer Behavior

• Digital Marketing

• Integrated Marketing Communication

• Marketing Analytics

Finance

• Corporate Finance

• Investment Analysis

• Financial Modeling

• International Finance

Human Resource Management

• Talent Management

• Industrial Relations

• Compensation & Benefits

• HR Analytics

International Business

• Cross-Cultural Management

• Global Trade Policies

• International Marketing

• Foreign Exchange & Risk Management

Entrepreneurship

• Venture Creation & Startup Development

• Small Business Management

• Social Entrepreneurship

• Startup Funding Strategies

Skill Development & Co-Curricular Integration

• Regular case study analysis

• Business competitions and pitch events

• Communication & leadership workshops

• Internship in corporate, NGO, or startup settings

• Industry talks and career guidance seminars